Links

In this guide, we'll show you how to create short links in the Links section and use them in your SMS campaigns.

Short links for SMS campaigns

In this guide, we'll show you how to create short links in the Links and use them in your SMS campaigns.

A long URL eats up a lot of characters in an SMS. That can split the message into several segments and raise the cost of the campaign. A long address also looks clumsy and gets fewer taps. A short link saves room in the message, looks cleaner, and gets more clicks — and it lets you track how many people opened the link from a campaign. The Links section turns a long URL into a short link on your own domain, counts the clicks, and helps you control how long each link stays active.

Overview of the Links page

You'll find the Links section in the side menu. The page shows a list of all your short links. Each link appears as a card with the following details:

Short link	The address on your domain (in the example, https://mia.tel/KEY) that you put in the SMS.
Destination URL	The original long address the short link points to.
Status	Active or Disabled.
Expiry	The expiration date, or Indefinitely.
Clicks	How many times the link was opened.
Tag	A label for grouping links (for example, by campaign name).
The ⋮ menu	Actions for the link.

Connecting your own domain

Short links are built on a separate domain. Every account has its own domain (or several) for short links, so your links will look like https://your-domain/key.

To connect your own domain for short links, send a request to [e-mail]. Once it's set up, the domain shows up in the list when you create links.

Creating a short link for a campaign

To create a short link, click the Create (C) button in the top-right corner of the Links page. The form opens with three modes — One, Many, and Import. Pick the one that fits your campaign.

One

Use this mode for a single link — for example, when the whole campaign points to the same address. Fill in the fields:

Input a destination URL	The full address the short link will point to.
Domains	Your short-link domain (mia.tel in the example).
Key	The part after the domain (https://mia.tel/KEY). Type your own readable key, or generate a random one with the button next to the field.
Tags	One or more labels. Pick an existing tag or type a new one, such as a campaign name.
Expiry	Set to Indefinitely by default. To give the link an expiration date, turn off the Indefinitely switch and pick a date in the calendar.

When the fields are filled in, click Create.

Many

Use this mode to create several links at once — handy when each recipient in a campaign gets a different link. Paste your list of destination URLs (one per line) into the text box, choose a domain and tags, and set an expiry if you need one.

Instead of a manual key, this mode uses the Key settings button, where you set the rules for generating keys:

Symbol type	Letters and numbers, Letters, or Numbers.
Symbol count	The length of the generated key.

Click Create to generate short links for every address.

Import

Use this mode to load links from a file. Click the Choose a file (xlsx, csv) field and upload a table with your list of destination URLs. As in the Many mode, set the domain, tags, expiry, and Key settings. The file is checked first, so the button here is labelled Validation. This pairs well with the campaign file you prepare in SMS campaigns.

Adding a short link to an SMS

Once the link is ready, copy it with the copy button next to it and paste it into the message text:

In Quick send	Into the Message content field.
In SMS campaigns	Into the message text column of the table you upload.

Always paste the full link with https:// so it stays tappable on every device. See Link clickability for more on this.

Managing links

Open the ⋮ menu to the right of a link to:

Deactivate	Turn the link off for now, so it stops redirecting.
Change the expiry date	Click the date to set a new one.
Statistics	Open the clicks chart.
Edit	Change the destination URL, short link, tags, status, and expiry.
Delete	Remove the link.

Search, filtering, and sorting

When you have a lot of links, use the tools above the list:

Link search (S)	A quick search through the list.
Filter (F)	Narrow the list by created date, expiration date, statuses, tags, and domains.
Sorting	By created date, unique clicks, or all clicks; the Direction button flips the order between ascending and descending.

Tip: give every link from one campaign the same tag (the campaign name, for instance). Then you can filter them and read the campaign's results as a whole.

Click statistics for a link

The number of clicks for each link shows right in the list. To see the trend, choose Statistics from the ⋮ menu. A chart opens for the last 60 days with two lines:

All clicks	The total number of opens.
Unique clicks	The number of unique opens, where repeat opens from the same person aren't counted twice.

This is a simple way to read how an SMS campaign landed: how many recipients followed the link, and how often.

Export

The Export button above the list saves your links and click stats to a file, in Excel or CSV format. Handy for campaign reporting and for working with the numbers outside the platform.

Recommendations for SMS

1. Always use the full URL with https:// — it keeps links tappable on iOS and Android (see Link clickability).

2. Tag links by campaign name so they're easy to find, filter, and review.

3. Set an expiry that matches how long the promotion runs — the link stops working once it passes.

4. For bulk sends with a different link per recipient, use the Many or Import mode.

5. Test the short link on a real device before a big send.